Our Land
Located in Santa Cruz County, our farms enjoy privileged positions along the Monterey Bay coastline.
Cool nights, sunny days and coastal breezes make our land ideal for growing crops that require moderate Mediterranean conditions to flourish. Redolent of wet, salty air and sun-soaked mornings, our plants are living legacies to the storied beauty of the California Central Coast and the farmers who have cultivated it for generations.
Our History
Established in 1946 in nearby Aptos, our story is inescapably linked to the production of heather. It was during our very early days that we established the seedlings of the breeding program that would give us our signature ventricosa blooms. Owned by the Rodrigues family, Coastal expanded to Watsonville in 1984 and grew to become the largest heather grower in the nation for both cut and potted formats.
Over the course of three generations, we earned a sterling reputation with wholesale customers for beautiful rosemaries, unique varieties of cypress and our rare heather. A niche grower with ambitions to diversify, we entered our most exciting period of growth when Brooks Street acquired us in 2017.
From cultivating a one-of-a-kind heather to merchandising solutions that make shoppers stop and take notice, every aspect of our operation is rooted in innovation.
The Coastal Nursery Team
Scott Goldie
CEO
Hailing from four generations of Montana ranchers and farmers on his dad’s side and three generations of Wisconsin farmers and dairy producers on his mom’s side, you could say that a connection to the land and its bounty are in Scott’s blood. As Brooks Street Principal and CEO of Coastal Nursery, Scott oversees development and execution of the business’ strategic growth plan, including new product development, best management practices, land acquisition, implementing growth strategies, and team visioning. A lover of the California Central Coast, his favorite way to relax when not on the farm are exploring Big Sur, Monterey and Santa Cruz.
Carmen Garcia
Vice President of Sales
With more than 22 years of industry experience, Carmen has a sixth sense for product-market fit and enjoys the trust of the nation’s top high-volume buyers. Responsible for ensuring success across all business areas, she oversees concepting and design for our signature products, which are consistently praised by top industry publications and online consumer feedback. A resident of Monterey Bay, Carmen loves going to the beach, parks and riding bikes with her grandchildren on West Cliff.
Mary Bailey
Sales Associate
Mary Bailey serves as sales account manager at Coastal Nursery. In this capacity, she ensures success for the operation’s wholesale customers by delivering personalized service that draws from her encyclopedic knowledge of horticulture. Degreed with a bachelors of science in crop science from Cal Poly, San Luis Obispo, Mary was formerly a crop manager before moving into plant sales. When asked her favorite time of year at Coastal she enthused April, when the first blooms of the Ventricosa Heather come to light. “It’s so unique. The only other place I’ve seen it is in Italy at the markets.”
Jennifer Bozicevich
Production Manager
As Coastal Nursery’s production manager, Jennifer Bozicevich is responsible for all aspects of farm production, from propagation to finished material. During her 25 years managing production for several of the largest commercial greenhouse growers in the U.S., Jennifer has garnered a reputation for maximizing volume per square foot and implementing multi-site systems that help operations rise to meet production-based challenges. Currently, she oversees our seven sites, totaling more than 40 acres of outdoor and indoor ornamental grow space. Jennifer holds a bachelor’s degree in plant science from the University of California, Davis. If she’s not at work and it’s not raining, she can be found hitting the tennis court, taking her black lab, Daisy, to the beach at Rio Del Mar, or thrifting up and down the Central Coast.
Our Foremen Favorites
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